The Digital Author – Agenda

Join transmedia producer/consultant and bestselling author, Alison Norrington (storycentralDIGITAL.wordpress.com) and social media coach & consultant Marian Schembari (marianlibrarian.com) for an inspiring workshop that gives you the tools to build your brand, using Facebook, Twitter and blogging to sell your manuscript, raise your profile and network with commissioners, publishers and broadcasters.

The current digital climate has made it tougher than ever to get a book deal and even sell books once you’ve been published. The printed page is now in fierce competition with free online content and publishing is no longer the only route to getting your stories read. From 6:30pm to 9:00pm on Monday, 18th October, join Alison Norrington (http://storycentralDIGITAL.wordpress.com) and Marian Schembari (http://marianlibrarian.com) and learn how to:

Ø    Tap into the thousands of reporters and media outlets online who are always keeping their eyes peeled for interesting people and stories. 

Ø    Use fine-tuned search features to hone in information that’s relevant to you. 

Ø    Build strong relationships quickly with your readers.

Ø    Help you become a “celebrity” in your niche. Create a solid online presence to show agents and publishers you’re serious by proving your story is marketable.

6:30 – 7:00 Networking

A chance to meet and talk to other authors, agents and publishers before the event.

7:00 – 7:15 Introduction & Background

Learn how Alison used multiple platforms to engage with readers and turn what would have been just another book into a multi-faceted story. Then hear from Marian about her experience with traditional book PR and how social media can build a loyal readership.

7:15 – 7:30 Conversation Prism & Breakdown

Technology has changed the nature of conversation and Marian and Alison will show you a comprehensive visual representation of where your readers are hanging out online.

7:30 – 8:00 Twitter

Write your book in 140 characters? No chance. But Twitter can engage your readers, promote your characters and attract attention from media and publishers. Learn how to set up a compelling profile along with search techniques that will place you straight in the heart of your reader’s community.

8:00 – 8:30 Blogging

Don’t waste hundreds of pounds on web design… you’re a writer! Blogging was made for you. Create and build a central hub for your author platform to publicize your work.

8:30 – 8:45 Facebook

Social media doesn’t have to mean intrusive. Not comfortable with readers seeing photographs of your family on holiday? Alison and Marian tackle etiquette issues and teach how to leverage fan pages so you only give away as much as you choose.

8:45 – 9:00 YouTube

Videos? For books? You don’t need to be a Hollywood producer to create stunning video content, regardless of your niche. We’ll help you think outside the box so it won’t even cut into your writing time.

9:00 – 9:05 Wrap Up

Join Alison and Marian in the bar for follow-up questions, chat and drinks!

Limited seats available.